The challenge for print buyers is to manage print jobs efficiently
through procurement and production while guaranteeing consistent
quality and on-time in-budget completion. This requires specialised
expertise. The Print Buyer University held by Heidelberger
Druckmaschinen AG delivers this know-how over five days, with six
live-demos and twelve speakers.
The seminar program offers the expertise for strategic print
buying and consistent quality control. Participants save time and
cost for their print management projects. The intensive seminar is
designed for marketing, purchasing and production professionals in
advertising agencies, publishing companies, brand suppliers and
manufacturers as well as government agencies.
Participants of the Print Buyer University will:
- be guided in applying international standards to job
specifications and in selecting providers
- learn to evaluate print quality on an objective basis which
enables them to make "press pass" decisions with
confidence
- learn the most effective way to work together with their
print suppliers to achieve repeatable quality and consistent
results
- become acquainted with efficient production processes and the
latest applications firsthand
- learn how to develop their individual print buying
strategy
- be certified as "Print Media Advisor".
The study contents will be imparted by specialists such as
Florian Süßl (Prepress manager in a leading German
corporate design agency), Rainer Thöny (Former Purchasing
Group Manager "Printed Materials WE" at "Procter
& Gamble") and various experts from Heidelberger
Druckmaschinen AG.
Group sizes are limited to enable participants to study
efficiently. Following successful completion of the course,
participants receive a "Print Media Advisor" certificate,
certifying their proficiency in managing complex print projects at
a national and international level.
The Print Buyer University will take place at the Print Media
Academy in Heidelberg from July 16 to 20, 2012 at the price of
2,250 EUR plus VAT. The seminar will be held in English. The
detailed schedule is available at
www.print-media-academy.com/print_buyer_university
.
Contact & Enrolment
Heidelberger Druckmaschinen AG
Print Media Academy
Phone: +49 (0)6221 92 5011
Fax: +49 (0)6221 92 4929
E-Mail:
pma-seminare@heidelberg.com
Image: The Print Media Academy in Heidelberg.
For further information about the company and image material,
please visit the Press Lounge of Heidelberger Druckmaschinen AG at
www.heidelberg.com.
For further information, please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Claudia Cischek
Phone: +49 (0)6221 92 5705
Fax: +49 (0)6221 92 5069
E-Mail:
claudia.cischek@heidelberg.com